Many business owners, especially smaller ones, are still convinced that to be noticed on the Internet, it is enough to simply have your own website. However, the times when just having a website brought results are long gone. In today's times dominated by the Google search engine, which is used by over 90% of Internet users and a flood of millions of Internet services, just having a website is definitely not enough. To be noticed and to gain real benefits from your presence on the Internet, you need to take proper care of it. One of such methods, and at the same time the basis of such actions, is website positioning.
The article answers the questions:
What are the advantages of the website and online store positioning service?
What benefits can an effective SEO campaign bring us?
Why is it worth investing in the positioning of your own website?
Website positioning is a complex process that consists of many elements that interact with each other. The main elements are the optimization of the website in terms of technical aspects, link building usa email leads published content, which must be valuable primarily to users. Regardless of the type of business we run, SEO activities are the basis of our presence on the Internet, which can bring huge benefits. However, it is worth remembering that this is a long-term investment and its effects will not be seen overnight.
Contents:
Positioning brings converting traffic to the website
Positioning builds trust and brand image on the Internet
Local positioning
The effects of SEO activities are easy to measure
Diversifying Traffic Sources - SEO vs. PPC
Positioning brings converting traffic to the website
Appearing in the highest positions in the Google search engine, which is used by millions of users every day, significantly increases organic traffic to the website . We can see this in the example of the largest Polish websites, which generate their traffic mainly organically. Such traffic can undoubtedly be highly converting if the right strategy is used.
One method may be to create a so-called funnel, thanks to which, through valuable content displayed in the first positions in the search engine, we will interest the user in a specific product, indicate its advantages, and then create a simple and friendly way to purchase the product on our website.
The multitude of examples that we can find on the Internet as case studies of many marketing agencies or marketing reports confirm this effectiveness. High visibility in the Google search engine will be beneficial for both e-commerce websites selling products online and companies offering their services online. In the first case, the traffic gained will translate into a direct increase in sales revenue, while in the second case, it will result in acquiring many new customers.
Positioning builds trust and brand image on the Internet
Internet users who use Google consider this search engine to be trustworthy, giving them hundreds of thousands or even millions of answers to questions they often have no idea about every day. Often, what Google shows them in response to a given question is considered valuable and credible, often also the best possible solution. It is easy to conclude that by creating content that directly and comprehensively answers users' questions, we can build our value, reputation and recognition in their eyes.