It becomes easier for field salespeople to tailor their responses to customers

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Unlike traditional methods, email and LINE marketing can "deliver the right information to the right people at the right time," allowing for one-to-one communication . Campaign implementation A method of implementing campaigns tailored to the company's targets based on information managed in a CRM system. A specific campaign measure is the " must-buy campaign ," which gives gifts to customers who purchase a specified product or spend more than a specified amount. Paper direct mail This is a method of sending paper direct mail directly to customers' homes.


Because it is delivered to an individual in a visible form, it is easy saudi arabia telegram database to leave a strong impression of your service. It is effective in cases where your target audience is elderly people or you offer community-based services. In-store promotion This is a method of having customers actually touch the product in the store. This makes it easier to increase purchasing motivation because customers can see the actual product and directly understand its functions and appeal.


7. Improve your measures by implementing the PDCA cycle There are not many cases where the above approaches are successful on the first try. Even if you set your target in advance, the results may be different from what you expected. In order to get closer to the results your company desires, it is important to use the results of the scenario you designed to identify questions such as "How far do we fall short of our goal?" and "What differed from our company's expectations?" and then use this information to come up with the next improvement measures.