What are YMYL and EAT?

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The term YMYL (“Your Money or Your Life”), which appeared in the instructions for Google assessors, means “Your Finances or Your Life”: Google began to analyze in more detail thematic content that can affect people’s security, financial stability, happiness, and even health. These include categories such as news, reviews, law and policy, finance, data about products and groups of people, as well as health topics.

EDGE

The algorithm later transformed into EAT. “Expertise, Authoritativeness, Trustworthiness” is a Google ranking algorithm that evaluates the quality and usefulness of content.

In the context of medicine, this means:

Expertise: It is very important that articles or page texts are written with in-depth switzerland rcs data knowledge of the subject.
Authority: The personality and achievements of the author of the material play a significant role.
Trust: if the article is expert and written by a reputable author, then Google thinks it can be trusted, which means the user is not in danger.
What indicators can be used to determine the expertise of content in medicine?
The structure of the presentation of the idea of ​​the text.
Answers to the user for these questions.
Regular publication of materials on the website.
The presence of the site on social networks, on trusted medical aggregators, in resource lists and directories.
Thematic medical sites linking to the resource.
More details about all the factors are described in one of our lectures on digital marketing for medical clinics.

Google’s algorithm updates are another step towards understanding user intent. It’s important to keep an eye on them, as the company almost never announces planned updates in advance.

In one of our cases – working with a Proctology clinic project – we managed to achieve the following results in 6 months: