MF: Quantum computing has made giant strides in the last three years, becoming a technology that, although still in the laboratory, is accessible through the cloud to anyone who wants to experiment with it.
In terms of applications, there is still a long way to go, but we already know that quantum computing will be present in the field of trade optimization, research into new drugs and materials, and artificial intelligence. It is about addressing those areas where there are problems that have not yet been solved with traditional computing, but which could be explored with the speed and processing power of a quantum computer. It is a technology with enormous potential, as demonstrated by the fact that no current supercomputer on the TOP500 list would be able to successfully emulate the operation of a quantum computer with just 50 qubits.
Today, there is no universal quantum computer yet, but IBM predicts that mid-sized processors with 50-100 qubits will be available within the next decade.
W: In your opinion, what are the digital marketing strategies that provide the best ROI for the business?
MF: For a digital marketing strategy to be successful, campaigns ivory-coast phone number data must deliver the right message, at the right time, through the right channel and to the right person. This can only be achieved if you have data – the most important raw material of our time – and you exploit and analyse it appropriately.
Nowadays, digital marketing campaigns have to be highly personalized and form part of a very consistent and homogeneous omnichannel strategy. It cannot be that a customer has a different experience depending on the channel through which they access the company, whether physical or digital. In this sense, adapting to smart mobile devices is essential, taking into account that they dominate online shopping.
Obviously, without the right technology, it cannot be done. It is essential to automate and industrialize the process so that campaigns can be optimized when it comes to one-to-one conversations. Analytical technology, artificial intelligence and machine learning are indispensable tools to optimize campaigns and obtain a higher ROI.
In our case, Watson Customer Experience allows us to quickly extract the information that will be used in the design and segmentation of digital campaigns, as well as to monitor their results in real time and identify problems in the user's online experience . There are companies in the sector that, by using it, speed up decision-making significantly, going from days to hours, with excellent results and providing a greater ROI for the business. An example is GroupM's use of Watson Analytics .