“You never get a second chance to make a good first impression.” This quote by Oscar Wilde is perfect to describe the influence of what concerns the priming effect of a website. That is, the ability of a stimulus to influence your ideas and the evaluations that will follow.
People come to your web pages and work to form an idea of the saudi arabia cell phone number content. They scan the text , just as Jakob Nielsen suggested in his famous 1997 article in which he answered this question in the negative: how do people read on the web?
Users do not read but scan the words to get a general idea and spend a few seconds to decide. “Should I continue or not?” Taking care of the priming effect of the website becomes crucial at this point. This is why it is useful to delve into this step starting with some definitions.
Table of Contents
How does the priming effect work?
Example of priming effect
How many types of priming are there?
Conceptual and perceptual
Semantic
Subliminal and repeatable
Positive or negative
The priming effect in web marketing
Optimize above the fold
Use better words and messages
Make the most of the visuals
Create consistency with colors and meanings
Which font to choose?