When is mass email delivery necessary

[hasnasadia]

LINE alone may not be cost-effective in some cases As mentioned above, "LINE alone delivery" may not be cost-effective in some cases because there are issues with segmentation granularity, target setting accuracy, and ease of effect measurement. In addition, while a regular LINE official account allows you to manage customers using three things: user icons, status messages, and chat history, this is not a sufficient management method to increase cost-effectiveness. To manage customer information more cost-effectively and achieve effective LINE messaging, it is ideal to manage it in conjunction with customer data such as the following: Number of visits Number of purchases Number of days since purchase By service used By customer rank By coupon Website browsing history By segmenting and managing your audience in detail as described above, you can deliver messages that are more tailored to specific attributes and achieve better cost-effectiveness.


Consider using a CRM system to deliver effective LINE segmented belgium telegram database messages! Consider using a CRM system to deliver effective LINE segmented messages! If you want to achieve more cost-effective LINE segment delivery through "narrowing down by detailed customer attributes" and "easily measuring effectiveness" as mentioned above, you should also consider using a CRM system. A CRM system is a system used to build trusting relationships with customers and increase customer satisfaction in the long term. By managing your company's customer information centrally on the system, you can use it for a wide range of measures, including LINE messaging, as shown below.


Send recommended product information via official LINE in line with EC site browsing history Identify loyal customers based on their past purchase amounts and prioritize special coupons Share customer inquiries across the company and respond appropriately in real time Some CRM systems can be linked to LINE to specify more detailed delivery destinations. Of course, you will need to pay to set up the CRM system. However, this will increase the accuracy of LINE delivery, so you can expect long-term cost-effectiveness improvements.