Explaining the specific reasons and how to choose the right tool

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To gather customer feedback, the company conducted a survey by inserting a postcard into the product packaging and asking customers to write their impressions. However, because the responses were manually digitized, issues arose, such as delays in sharing information with product developers and difficulty in grasping horizontal connections, such as "people who buy child seats also buy deodorants." The survey results could not be analyzed quickly. Furthermore, due to the nature of "paper postcards," it was difficult to contact customers easily and maintain ongoing communication.


Therefore, in order to realize "the ability to centrally bahamas telegram database manage customer information regardless of product category and communicate two-way" and "the ability to safely manage customer information in a highly secure environment", they began comparing and considering IT tools. In the end, they decided to introduce our "Synergy!", which met both requirements. After the introduction of "Synergy!", the main measure taken was to "accept user registration and warranty registration for some products via a web form." Customers who register here are sent information such as "monitor campaigns, needs surveys, and new product announcements" by email about twice a month.


The responses and customer registration information are analyzed and used in product development. In addition, by storing "information collected across categories" as described above in a manner linked to each customer, "analysis and management across product categories" has been achieved, which was difficult with paper postcards. Each development department analyzes the registered information and applies it when dealing with customers at the service center. For monitor campaigns and questionnaire surveys, we sent emails to the development department requesting the timing and target recipients.