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Owned, paid and earned media are a way of organizing a brand's content taking into account the effort, time and money they require, as well as the reach, impact and scalability they generate.

Digital marketing is like a journey with only one destination: reaching your customer.

The three digital means of transport
You have three ways to get it: through your own means, paid for or earned.

In other words, having your own car, taking a plane or having someone drive you.

Let’s take a closer look at how each of these “digital jordan mobile database means of transport” works and how Content Marketing strategy plays an essential role in all of them.



with the Semrush Content Marketing Platform

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What are owned media?
Own media
To manage a brand you need your own car and you also need to drive.

Owned media is media that you own.

You manage and control them: the website, the blog, an app, social networks or email marketing.

Main own media
Web
It is the digital hub of your company. The place where you can always be found and which contains your entire brand universe: services or products, access to social networks, free resources you offer, the blog, etc.