The value of analytics and new reports in Google Analytics 4

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We can completely customize everything in "Studies" or we can choose from the suggested templates that are available in GA 4. For example, sequential conversion studies, cohort analysis, and path studies that are similar to associated conversions.

The value of analytics and new reports in Google Analytics 4

For example, you can compare platforms, different versions, how people buy on iOS and Android, and you can see conversion dynamics.

A dynamic funnel helps you compare to a specific period or to some other segment.

Cohort analysis – we can separate people who are new and those who are returning. A laos rcs data person who has come in a certain period of time is considered new. But we can determine what percentage of returns they have and, perhaps, this person will return, buy and become your regular customer in a certain period of time. That is, you are no longer attracting a new audience, but you are returning it.

For example, MEGOGO is a seasonal product. A person may not watch TV during the summer season, but the football championship will come and they will return. And this does not mean that your advertising campaigns worked great and the person returned. This will all be shown by cohort analysis.

Path research is about conversions, about dynamics. There are many settings regarding a certain time of conversions or you can select several events there at once. You can independently create this path. Filter by channels, by location.