CRM system in the pharmaceutical industry

[hasnasadia]

In this project, we focused on providing a consistent customer experience offline (main store) and online (EC site and brand site). We were conscious of collaboration from the early stages of the project, and proceeded while checking consistency to ensure optimal communication was achieved both offline and online. To provide this "consistent customer experience," data integration between the main store and online is essential. For this reason, we will utilize "Synergy!" to perform consistent member management by linking EC and POS.


Specifically, we linked the following data: Purchase armenia telegram database history and customer service history of the main store E-commerce purchase history Member Information Using the above data, we implemented email-based CRM measures. Specifically, we focused on the following two measures: Measures to promote purchases on EC (sending follow-up emails to users who abandon their cart or leave the product detail page) Measures to build loyalty (sending follow-up emails after purchase) In particular, in follow-up emails after a purchase, we were conscious of sending content that was tailored to the category of the purchased item.


For example, for a kimono purchaser, we would send an email introducing tips on how to wear a kimono and our alteration services. By following up in this way with the purchased item, we designed a system that allows customers to enjoy the charm of kimono. We also place importance on "coordination between our main store and online stores" when it comes to customer service operations. When serving customers in their stores, the company usually spends about two hours listening to the customer's wishes and making careful suggestions.