A CRM system is essential for managing important information in the pharmaceutical industry

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"Data integration" refers to linking with external systems and centrally managing all internal information on the CRM system. By managing data from marketing tools such as SFA and MA on the CRM system, you can make more efficient use of internal information. Benefits of linking your CRM system with external systems Benefits of linking your CRM system with external systems Now let's take a look at the specific benefits of integrating your CRM system with an external system.


Access to internal customer information can argentina telegram database be used to "decide on appropriate measures" You can continue to use information that was previously stored in a different system. It can streamline tasks such as entering and correcting information. Access to internal customer information can be used to "decide on appropriate measures" Managing customer information in-house using multiple tools results in data being scattered all over the place. When customer information is scattered, it is difficult to cooperate between departments, and it is difficult to access the information you need when you need it.


If this situation is left unchecked, it may result in lost opportunities, such as "customer preferences analyzed from the behavioral history of the EC site cannot be shared with the physical store, and cannot be used to make proposals when serving customers," or "a different department may mistakenly approach a customer who has already been approached." By linking with external systems, information collected by the sales department, manufacturing department, call center, e-commerce site operation department, etc. can be managed centrally on the CRM system.