What is interactive content?

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What is interactive content?
Interactive content is "two-way" communication-based web content that connects the information users want with the information companies want to provide.

This means that users can actively participate and enjoy interacting with the content. Unlike regular static content, interactive content requires user participation, which enhances the user experience.

Interactive content can provide information chief vice president marketing officer email database according to users' interests and needs, contributing to improved conversion rates and increased user engagement.


Source: What is the interactive content that is currently attracting attention?


For example, quizzes and games can encourage users to engage with your content multiple times, potentially resulting in increased page views and awareness of your site.

However, producing interactive content can be costly.

Therefore, in order to create effective interactive content, it is important to accurately understand the needs and objectives of users and provide them with the most appropriate content accordingly.

What are the interactive features?
Interactive content has been gaining attention in recent years due to improvements in communication speeds and diversifying consumer values.


Unlike regular static content, interactive content allows for two-way communication with users and encourages their participation.

Two-way communication
Interactive content allows for two-way communication with users, allowing them to actively participate in the content and develop a deeper understanding and interest.

Increase CVR
Interactive content can encourage users to move directly to the product sales page when they are interested in a product or service, which is expected to improve CVR (conversion rate).


Increased user engagement

Interactive content, often in the form of games, quizzes, etc., allows users to engage with the content over and over again, which can lead to increased page views and user engagement on your site.

High memory retention rate
Interactive content is said to be more memorable to users because users are more likely to understand and remember the information when they actively participate in the content.

Cost Issues
Creating interactive content can be more expensive than creating regular static content, but the benefits can be huge.