The objective of the study is to present you with a description of the best e-commerce sites in each category. looking to perform an analysis or predictions on the marketing strategies used by them.
We hope that this data will serve as a starting point for further analysis of user behaviour in online stores.
Main traffic trends of the largest eCommerce sites in Mexico, Colombia, Chile and Argentina
In total, the 120 sites analyzed have an average of 1,400,000,000 monthly visits.
In addition, each visitor browses through 4.53 pages. And in larger businesses, this number reaches up to 12 pages per visit.
Users spend an average of 9 minutes and 26 seconds, a very high figure vietnam mobile database compared to websites that fall within the e-commerce category.
Is it important to have a website dedicated to a specific country?
Web traffic from sites with .mx, .co, .cl and .ar domains accounts for 74% of all visits analysed. However, only 45% of the largest stores have a domain dedicated to their target country. That is, of the 120 sites analysed, only 54 have a domain dedicated to the country where they operate, while the rest use generic domains.
Therefore, we can conclude that it is relevant to have a website dedicated to the target country.
To complete this conclusion, we can observe in the study that the broken down web traffic metrics are slightly more favourable for those sites that use the .mx, .co, .cl and .ar extensions, as you can see in the following table.
Top 10 Ecommerce Traffic Overview.