What metrics matter most, and how do you measure them?

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Is your content marketing strategy missing propinquity?

Want to connect with your audience faster, better and in a more meaningful way while increasing your value as a marketer?

Want more brand engagement and customer uruguay number data insights than you typically get in the overloaded digital space?

When’s the last time you updated your content marketing toolbox?

Want to level up your marketing to create a base of strong and steady returning customers?

Are you hustling, grinding and pushing yourself beyond human limits, yet still not enjoying the success you crave?

RC: CMC 2022 will be hosting 50 speakers, 8 keynotes and 7 comedy marketing keynotes, sharing a lot of Content Marketing related knowledge. Is it possible to highlight the most important trends that content marketers need to keep an eye on today to be updated in the market?
BW: You’ll find many new tactics and techniques that have surfaced this year, based on all the changes in the market and world that have happened in the last few years, and even months. I’ll be featuring my Top Editors Pick session on the Dashboard that offers some guidance to some of our best content for attendees that are short on time.

RC: CMC will be virtual this year. Do you think this is a tendency for future CMC editions? What are the benefits for attendees to have a virtual event instead of a physical one?
BW: We all hope to feel comfortable returning to live events, and that’s true for Content Marketing Conference. But the learning must continue, and our audience is getting more global, so for that reason we’ll likely have a virtual event every year. Look for some updates in Q1 of 2023, fingers crossed that I’ll see you at a venue next year!

RC: We saw relevant growth of Digital Marketing during the pandemic. How do you see the growth of Content Marketing during this period of time? How is Content Marketing evolving?
BW: Marketing is always evolving, on all fronts. And Web3 is approaching us at lightspeed, much faster than the migration of Web1 to Web 2. Email is changing as well, in terms of what works and what does not based on data in the last few months.

And many new best practices and tactics are surfacing, that are changing what we do and how we do it for content marketing success.

RC: We’ve seen some softwares companies buying or building their own media companies. How is this trend impacting Content Marketing? Will it change the way brands do Content Marketing?