Market study The competitive market undoubtedly affects the success of the site or not, as everyone is competing to attract the audience in various ways, so it is necessary to search and know the competing sites that provide the same services, and to examine their budget and method of operation in the market. It is necessary to note the mechanism by which the products or services are presented and the experience provided by these competing sites in order to identify their strengths and weaknesses in order to be able to create an experience that is superior to these sites and provide a useful and easy experience for users.
Third: Defining and studying the audience There is no employment database doubt that defining the audience and its requirements is one of the most important steps when designing a new website . in terms of gender, age, interests, and the problems it suffers from and for which it is constantly searching for solutions. This comprehensive study will provide a good vision of the most important needs that the target audience seeks repeatedly and constantly, which contributes to reaching knowledge of the ways to attract it and the most important channels that can be used to communicate with it, and determining the marketing strategy through which it can be reached in an effective manner.
Fourth: Setting the site properties The site's features are the advantages and services that the public benefits from by using it, as a list can be prepared of all the requirements that the site provides to customers, and the distinctive services that attract a larger number of them, and provide them with effective solutions to many problems. Fifth: Create a site map The first step in planning a website design is the map, which gives a good and clear view of the website structure, and works to determine the number of pages and arrange them in a distinctive way, which makes it easier for users and makes their experience easier and more enjoyable.
This audience must be fully studied
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