Then it's easy for people to take that first step.

[zakiyatasnim]

This landing page may seem seem a little bit busy and crowded.

This is because it was created for cold traffic.

The people landing on this page had never heard of us before.

They didn't know anything about our business;

"If you are driving cold traffic you will have to tackle lots of objections in order to get people to subscribe."
We were helping coaches generate more sales.

Of course, we didn't want to reveal exactly HOW - because we wanted to use curiosity.

This increases opt in rates.

However, we knew that people had the objection of thinking it italy number data might involve cold calling or networking.

Michael Cheney on NBC TVSo we crushed this objection in the headline.


We also included powerful testimonials and results from other clients.

All of these items together, helped crush a lot of the objections.

This way, prospects felt more confident to enter their email address, and subscribe.

You also need to make sure that you...


Step 6. Create Consistent Calls to Action
Make sure you use the same phrase in your headline, on your button, and in your pop-up.

The headline will draw people in, so you need to tap into that, in your button.

The wording in the button will then get people to click;