GOOGLE SEARCHES FOR VIABLE ALTERNATIVES

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The taking over of Megan Clarken at the head of the company should even mark a decisive step in this change of strategy.

At the same time, Criteo has engaged in a legal battle with Facebook. And this is because the company considers that Facebook's program of excluding third-party companies from its platform is an act that it deems unfair.

However, Google does not intend to panama email list do as Firefox and Safari did and completely remove third-party cookies. According to Justin Schuh, Chrome's Director of Engineering, such a radical decision would have major consequences for Internet users. He believes that completely removing third-party cookies could lead advertisers to use more radical techniques in order to continue collecting information.

Google's aim is now to develop new technologies that will enable advertisers to be informed of relevant information relating to the personality of Internet users, while avoiding disclosing information about their private lives.

The first experiments are planned for next year. And Google hopes that they will be conclusive. It should also be noted that Google is a company that derives the majority of its revenue from online advertising . Observers believe that Google will do everything it can to avoid being penalized by the changes it plans to make.