For example we can identify which competitors are performing better in a particular campaign or ad group

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If you also run ads on Microsoft Advertising, be sure to check out Auction Insights. This tool will allow you to gain valuable insights into your competitors in Microsoft Advertising auctions, which is essential for conducting a more comprehensive competitive analysis of your advertising campaigns.

By using Auction Insights in Microsoft Advertising, you'll be able to discover a different mix of competitors compared to Google Ads, as the advertising platforms have different search networks and audiences, which can result in different competitors on each of them.

Additionally, by analyzing Auction Insights data in Microsoft Advertising, you can gain insight into your competitors' impression share, their average auction position , how often your ads appear next to theirs, and the percentage of times their ads appear in a better position than yours.

This information will also allow you to evaluate your list of georgia cell phone number performance compared to your competitors on Microsoft Advertising, identify opportunities for improvement, and adjust your bidding and targeting strategies to achieve better results. With this tool, you can see how your performance compares to other advertisers competing for the same impressions as you.

This information will help you optimize your campaigns and maximize your ROI. In addition to Auction Insights, you can also use other tools and metrics available in Microsoft Advertising to analyze your PPC competition.

For example, you can use the Keyword Performance Report to get detailed insights into how your keywords are performing compared to your competitors.

This report will also show you data such as average position, impression share, CTR and CPC for your keywords and those of your competitors. This will help you identify the most profitable keywords and those that need improvement.

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Auction Insights data is a very useful resource for analyzing the performance of your listings compared to other competitors participating in the same auctions.