Why programmatic audio is essential in 2025?

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Programmatic audio offers a unique advertising experience thanks to its immersive and non-intrusive nature. Unlike other formats that require visual attention, audio ads capture users during moments of active or passive listening, such as during commutes or household activities. This format allows for a strong emotional connection with the audience, in particular through the use of voices, music and sound effects.

In 2025, advertisers can also take advantage of netherlands email list advanced personalization thanks to the data collected by platforms. This information allows them to serve ads tailored to users’ musical preferences, interests, and habits. For example, a wellness brand can target listeners of podcasts about personal development, while a local business can specifically address users in a given region. In addition, campaign performance is fully measurable, offering precise data on impressions, complete listening rate, and listener engagement.


How to integrate programmatic audio into your campaigns in 2025?
To effectively integrate programmatic audio into your advertising strategy, it is essential to follow a structured and thoughtful approach.

The first step is to clearly identify your target audience . By understanding the habits and preferences of your potential customers, you can select the most suitable platforms and formats. For example, Spotify and Deezer are ideal for reaching a young and connected audience, while podcasts allow you to address specific niches.