When there is no certified consent management platform (CMP) present.

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The first thing you should know is that this new programmatic feature offered by Google is completely optional for publishers.

The optional nature of this new programmatic support is a response to the fact that Google recognizes that this is not a one-size-fits-all solution for publishers.

In this regard, Google recognizes that publishers are legally responsible for each of the specific tools they use and, in turn, are responsible for how they manage user consent on their websites.

Similarly, Google recommends that publishers work directly with their own legal teams to determine whether or not it is possible to use the new programmatic feature.

It is very important for publishers to have their requirements list of egypt cell phone number for invalid traffic cookies defined and evaluate whether their rules require user consent.

Contextual programmatic demand
New programmatic bidding support, announced for Q1 2024, will enable publishers to contextually programmatic bidding by serving capped ads and enable Google Authorized Buyers, Open Bidding, and SDK Bidding .
On the other hand, you should keep in mind that programmatic demand will be enabled and therefore an invalid traffic cookie and local storage will be used in the following four scenarios:

When a user has declined consent for Purpose 1 of what is known as the Transparency and Consent Framework (TCF) established by IAB Europe.
When the <D=1 flag appears in the ad request, that is, when limited ads are enabled in the ad request.
When the signal for the rest of the legal bases necessary for the eligibility of limited ads is present on the TC channel.
It is also important to consider that where a certified CMP is not present, publishers must still comply with all provisions set forth in the User Consent Policy.