Examples of use for finding keywords or content ideas

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An e-tailer searching for “running shoes” might discover related queries like “best marathon shoes” or “trail running shoes.” These insights can be used to inform SEO content strategies or plan targeted ad campaigns.

3.3 Comparison of search terms
Google Trends lets you compare up to five terms at once. Each term is represented by a separate line, making it easier to identify the dominant trend. For example, a business that is indonesia email list torn between “yoga classes” and “pilates classes” can determine which one is attracting more interest and adjust its marketing strategy accordingly.


3.4 Using Search Types
Google Trends offers segmentation by search type, allowing for more detailed analysis based on needs:

Trending keyword research
Google Trends helps identify growing keywords that are essential for optimizing your SEO content. For example, a retailer can discover recently popular terms like “sustainable sneakers” and adjust their product pages to capture this growing traffic.

Identifying opportunities related to seasonality
The tool helps detect seasonal fluctuations in searches. For example, searches for “Christmas decorations” peak in December every year. This helps plan content or ad campaigns that are tailored to these peak demand periods.

4.2 Creation of relevant content
Inspiration for blogs, videos and social media posts
With related queries and related topics, Google Trends provides valuable insights for creating engaging content. For example, a food blog might discover that “quick back-to-school recipes” is trending in December and create a post or video on that topic.


Discovering Trending Topics
The “Trending Now” tab in Google Trends highlights the most searched topics of the moment. This information helps produce timely and relevant content, increasing the chances of engagement on social media or in email campaigns. For example, following a marketing author or managing a schedule on a marketing Trello account


4.3 Planning marketing campaigns
Identify the optimal times to launch campaigns
Google Trends data helps you target times when interest in your products or services is at its peak. For example, a swimwear brand might spot that searches peak in May and focus its advertising budget around that time.