How to optimize a video for search?

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Good SEO optimization is essential if we want our content to achieve good results on Google, so optimization must be a fundamental point within our video marketing strategy if we want to reach our potential clients through the Google search results panel.



Here are some tips to optimize the display of your video campaigns :



Create teasers that can redirect your audience to the content you want to promote. This content can also feed your social media.
Record a video invitation for featured dubai email list guests and panelists so they can share it with their network, inviting them to view the content.
Include a transcript of the video so Google can better interpret the content.
Use structured data to tell Google that you're using the video format and topics it indicates.
Avoid using video display blocks . If you use them, search engines will not be able to understand what the content is about and it will be very difficult to achieve good rankings.

How to make video campaigns more effective?
First of all, the first thing to consider is trying to create inclusive video content . To do this, you need to take a look at its technical features to make sure it is accessible to people with any type of disability. For example, optimizing your video's alt attributes and including a transcript is one way to make your video more inclusive.



In the case of live videos, it is important to ensure that they are recorded so that they can be viewed later. This way, you will not be subject to the time availability of potential clients. It is also advisable to have different profiles of presenters or panelists so that all potential clients can feel represented.



Equally important is knowing how to create a good distribution channel for your content. To do this, we recommend asking yourself the following questions.