Attract Top Talent with Employer Branding

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When you need candidates, whether you use recruiting companies or source and recruit them yourself, you want candidates who can bring something extra to the position and the company.

You want candidates with passion, professionalism, and strong skills. But finding these types of A-list candidates is just the first step. Employers and recruiters need a way to attract top candidates and sell them on the employers and positions.


What People Say About the Company

If your company doesn’t have formal employer branding to use during recruiting, you uganda phone number library should find out what people are saying about the company. This information is essentially the employer branding when there is no purposely created brand to use in reputation and image control and to attract candidates. You can use complimentary industry news, customer testimonials, and product releases and reviews with candidates to interest them and convince them of the value of the position and working for your company. If there is a lot of negative press surrounding your company as an employer, you can take two or three negatives and discuss how the company is dealing with them, using any public relations statements if possible.

Culture Fit

Culture fit is an important aspect of candidate attraction and employee retention, especially when it’s built into employer branding. When a candidate knows what an employer’s work environment is like, what the employees say and think about their work, and what kind of projects and perks are available, employer branding is going to work to persuade them that this is a company they’d like to work for.

Employers who can articulate a company’s culture have an opportunity to impress candidates with the company’s unique features such as location near major cities or fun, cool work environment. They can brag about the company’s philosophy or size or whatever aspects make people want to work there, and let candidates know how they’d fit in and be able to contribute. Employer branding helps develop culture fit by giving employers an organized and guided snapshot of the company’s guiding mission and values, how the company operates, and how the company’s employees view their work.