Remarketing campaign – is it a good solution for abandoned carts?

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LiteSpeed ​​– this type of server software is particularly important if your CMS is, for example, WordPress or PrestaShop. By improving the efficiency of the PHP interpreter, LiteSpeed ​​helps to increase the speed of the server – and consequently, the website. Some sources say that LiteSpeed ​​allows you to load static content 6 times faster than Apache .
Redis/Memcached – these names are cache engines, thanks to which numerous data needed to display the page are stored in quick access memory. The lack of need to retrieve data from the MySQL database every time the site is called makes both loading and interactions on the page much faster.
Foreign location
The location of the server matters. To be more precise – it is about the distance between the visitor's computer and the hosting on which the page is placed. The further from the server – the longer it takes for it to react.

If the visitors come from Poland, it won't matter much whether the server is in overseas chinese in europe data Warsaw, Berlin or Prague. In such a situation, the response time will be at the level of a few milliseconds.

However, if the server is located in Beijing or Delhi, this time can be extended to several dozen milliseconds. And remember – we are only talking about the server's response speed, and you have to wait additional seconds to run scripts or load photos. To protect yourself from such problems – it is worth asking about the server's location and making sure it is in Poland (or in EU countries).

What if your visitors are from different parts of the world? In such a situation, it is best to use a CDN, or Content Delivery Network . This is a network of servers distributed around the world - the system automatically selects the machine that will be able to respond to a visitor's query the fastest from anywhere in the world.