Studying Competitors: Why It's Important

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Studying the activities and companies of competitors is another important step in building an effective SMM strategy, because:

Studying what your competitors are doing on social media allows you to determine which of their publications receive the most reactions from the audience, what formats they use, what hashtags and keywords they use, etc. This information will help you determine the most successful promotion methods.
Identifying industry trends. Researching turkey whatsapp number data your competitors helps you identify popular industry trends and identify new ideas for your SMM strategy.
The most popular formats among the audience. For example, these could be video reviews, voice messages or online broadcasts.
Identifying your competitive advantages. Analysis helps you determine how you can stand out from your competitors and what else you can offer your audience.

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