Digital Marketing Trends 2024

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On Spotify too , the Top Ten reached 28 million streams in 2022, compared to 11 million the previous year. Not to mention the 4 million mentions of the official hashtag: #Sanremo2022, which reached 508 million views on alone during the week of the Festival. To analyze the data of the seventy-third edition of Sanremo we will have to wait until the end of the djibouti business email list Festival, but in the meantime - given the assumptions of the first evening - we can certainly expect even higher numbers regarding the Social interactions of Sanremo 2023. The Festival that unites different generations Uniting Boomers and Generation Z , passing through Millennials , was truly an ambitious and complicated goal, but Amadeus seems to have succeeded in this great undertaking, already from the 72nd edition of Sanremo.


Last year, the Festival's audience data showed, in fact, an increase in the audience coming from Generation Z, the so-called born with a smartphone in hand . In 2021, the age group between 15 and 19, the most active in the search for new music, had reached a percentage of 64%, rising to 71.6% in 2022. In the last two years, these data have certainly also been influenced by the presence on the Ariston stage of very young artists such as Tananai, Irama, Blanco, Mahmood, Madame, Sangiovanni. The 73rd edition of the Sanremo Festival, on the other hand, seems to be a real trend linked to the revival of the 90s with the return of Anna Oxa, Gianluca Grignani, Giorgia and two historic reunions, such as Articolo 31 and Paola and Chiara.