Marketing Research Methods - A Detailed Analysis

[nrumohammad0]

advertising, marketing, promotion
Marketing research plays a key role in developing effective promotion and sales strategies. It allows companies to better understand the needs and preferences of their target audience, analyze the competitive environment, and identify new growth opportunities. In this article, we will look at the main marketing research methods that will help your advertising agency achieve success.
Qualitative research methods
Interview
Interviews are one of the most common qualitative research methods. They provide benin consumer mobile number list a deep understanding of consumer opinions, motivations, and behavior. Interviews can be structured, semi-structured, or unstructured, depending on the research objectives.
Focus groups
Focus groups are small group discussions conducted under the guidance of a moderator. This method helps to identify collective opinions and reactions to certain products, services or advertising campaigns. Focus groups help to obtain valuable insights that can be used to improve marketing strategies.
Observation