Great return on investment
The rewards that videos can bring are incredible. Marketers have seen an overall increase in website traffic, lead generation, and sales. It has even resulted in lower bounce rates. Videos generate more engagement than any other type of post. One study shows that 74 percent of marketers say that videos had a better return on investment than static posts like images.
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Use these types of videos to showcase your brand
There are many types of videos you can add to your social media marketing strategy. Try these video ideas to help introduce your brand. If you want to create a video popup, be sure to check out our Top Tips for Creating Engaging Video Popups .
Tutorial/How to do it
This is an easy-to-make video that is both informative and effective. These videos feature step-by-step instructions on how to solve a problem, learn a technique, or use a product/service. This helps you establish credibility as an industry expert on the topic. Adobe's video on how to make an animated illustration is a great example. Here Adobe is not only showing you ways to use their software, Photoshop, but they are also teaching you a skill; in this case, it's how to make an animated graphic.
Company culture or behind the scenes
Videos about your company culture are fun ways to qatar mobile number example showcase the people who work there and the environment you're creating. Viewers connect with people, not a company or a product. Revealing what goes on behind the scenes is a great way to connect with potential customers on an emotional level.
In this Nike video , you'll be able to hear employees talk about their experiences working there. It does a great job of showing you what the workplace is like and what a typical day is like so you can get a better idea of the company culture.
Product demonstrations
They are like a tutorial but with much greater detail. Think of it as a visual instruction booklet. Here you can break down every aspect of how to use your product or service in a way that words or pictures can't. Buyers like to watch this type of video because it lets them know what to expect from the product. Nespresso does a great job of showing how their product, the Nespresso Pixie, works. They give you step-by-step instructions while showcasing each function of the coffee machine.