Traffic Path: Where your site traffic comes from and where it goes
The new “ Traffic Path ” report in Traffic Analytics is the combination of the previous “Traffic Sources” and “Target Sites” tabs. The combination of these two important tabs allows you to get a free russian number for whatsapp complete picture of the user journey through a website , to understand which channels your audience uses to arrive at your site and which sites they visit most often.
the new Traffic Path report
The new chart, called Traffic Path , visually shows the top traffic sources and top destination sites, while the Traffic Path Details table shows in-depth data about the websites users visited before and after the searched site:
Traffic share;
Amount of traffic in absolute numbers;
Monthly changes.
semrush traffic path details table
What do you get from Traffic Path data?
In most cases, you will probably want to research your competitors in Traffic Analytics, but with Traffic Path either option will work, especially considering you can add up to 5 websites and switch between tabs. Look at your own domain or a competitor's domain.
With a complete overview of your competitors' traffic sources and target sites, you get a list of ideas to grab your audience's attention and can almost get inside the head of your target buyer.
You can understand what alternatives your customers are considering, track their decision-making process, detect trends in audience preferences, and identify the percentage of users who leave your site for competitors or have to continue their search on Google.
Based on the insights, you may want to position yourself on media that have generated traffic for your competitors, clarify your brand messaging, positioning and image, and drive growth.