Different types of content are suited to different stages of the funnel and different users

[kexej28769@nongnue]

Authors
Explicitly identify the author, if appropriate. If the author is authoritative, this will lend credibility to the content.

But keep in mind that your content doesn’t stand alone. It’s crucial to consider each piece of content as part of a coherent, global strategy. As soon as you do that, you’ll be thinking in terms of Content Marketing .

Content Types
A good content strategy will contain a mix of different list of chile consumer email formats, including:

Lists: Both people and Google love lists. They are easy to browse and reference.
How-to guides: These are great for providing a step-by-step approach to a search query. They target long-tail keywords where the user is asking a specific question.
Long-form guides : These may take a lot of work, but this type of content helps your audience gain an in-depth understanding of a specific or broader topic.
Tables: Tables of data or information on your pages are easy for Google to understand. They are also helpful to your audience when they need to process data about a topic.
Graphics: These can be images, photos or illustrations. Google is increasingly including them in the SERPs, especially on mobile. In addition, images - if used and tagged appropriately - can attract visits from Google image search , which is particularly popular in certain industries and types of searches (for example, fashion or travel).