The Importance of Backlinks in Your SEO Strategy

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Take, for example, this review of the Maserati Grecale from CNET.

This article has a bunch of backlinks right off the bat. It links to a news article about production delays, to Maserati's website, to the Grecale SUV landing page, and so on.

Below is another example of a backlink on the Oculus "Where to Buy" page. The lebanon email list buttons link to Microsoft, Walmart, etc.

Here's another example, this time in an article on Semrush:

In this example, Semrush received an unsolicited backlink after a noteworthy event occurred.
Any link from someone else’s website to yours is a backlink, but as we said, not all links are created equal.

Think about it: you’d probably trust a recommendation from someone you respect, rather than someone you’ve never met. Google does essentially the same thing with links.

This trust manifests itself in the form of PageRank , one of Google's algorithms that evaluates the quality and quantity of backlinks pointing to a page. This rating determines the importance and overall authority of a page.