What is customer sentiment analysis?

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In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. We’ve also included helpful tips and tools to get you started on the right foot.

Customer sentiment analysis is a facet of AI malta b2b leads marketing that involves understanding how customers think and feel about your products, services or business.

When a customer leaves a review, comments on your posts or shares a photo with your product, they’re expressing an emotion—such as joy, frustration or disappointment.

As a brand, your job is to decipher that emotion, paint an accurate picture of the customer experience and then use that insight to improve future experiences.

Why do you need to analyze customer sentiment?
Sentiment analysis is an integral part of delivering an exceptional AI customer experience. It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy.

Here are five ways analyzing customer sentiment can help your business:

Monitor overall customer satisfaction
Happy customers leave good reviews. Unhappy customers leave bad reviews.

Sounds easy, right? But it’s not that simple. Sometimes, you need to read between the lines.