Above, we mentioned the difference between CPC and CPM ads, where you get paid per click or per thousand views. While you could use either of these models to sell banner ads, most bloggers charge a flat rate instead. It's easier to charge a flat rate than to track the views or clicks.
Still, selling ads directly requires more effort than using Google AdSense. Instead of just adding a bit of code to your website, you have to negotiate prices, work out an agreement and terms, and take care of administrative tasks like invoicing.
However, using a WordPress ad management plugin can simplify the process. We recommend using AdSanity , which allows you to manage both Google AdSense and your own ads.
Some bloggers are not interested in showing list of portugal cell phone number advertisements to their audience and wonder how to monetize a blog without ads.
With ad networks, you lose some control over the content displayed on your site. Some readers will be annoyed or offended by the ads, and more and more people are using ad blockers, which impacts your earning potential.
Another way to monetize a blog is through sponsorship contracts.
Sponsored post
A sponsorship works just like it does in sports, television shows, or other industries. Essentially, a company pays you to represent their product, talk about it, and promote it to your readers.
To get started, it's a good idea to put together a one-page media kit detailing visitor numbers, social media following, audience demographics, and any other data that will make your site more attractive to advertisers. Then, you can approach companies to negotiate a sponsorship deal.
For more information, check out our guide to selling ads on your WordPress blog
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