Go Where Your Ideal Candidate Is

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It's not enough to simply start social media pages. You need to create those that will be seen and visited by the core audience that you hope to attract. If you want to communicate with a younger crowd, you may want to create an Instagram page and start posting appealing images each week. If you're recruiting older adults, Facebook and LinkedIn are your best bets for social media sites that established professionals are likely to check.

Being very clear on who your target audience is from the outset is crucial in being successful as it will determine not only which social channels you use but what content you post. You need to make sure that your posts are interesting and valuable to this group.



Be Authentic
Candidates are much more likely to develop an interest in a company that appears to be romania phone number resource transparent as well as authentic in the social media posts that are made. If your company makes a mistake, own up to it. It's also okay to make fun of yourself. In fact, it shows confidence and strength. So don't shy away from the occasional tongue-in-cheek posts, even if they're self-deprecating. This will also help you stand out in the crowd because most companies are not willing to take this step.


Produce and Share Fantastic Content
If your company isn't already creating high quality blog posts, it needs to do so. This is important in order to capture the interest of followers and also bring a steady stream of traffic to your website. When a post has been made, you should share it on social media. You may even share it with an open-ended question that ultimately asks for comments on the post or the blog itself. That's an easy way to quickly increase interaction on your page.