“White hat” SEO : complies with Google guidelines, focuses on quality, and is long-term oriented.
Black hat SEO : involves tactics designed to manipulate rankings, often violating Google's spam policies
Creating valuable, user-friendly content.
Optimizing meta tags and URL structure.
Building natural links.
Manipulative practices:
Keyword stuffing.
Hidden texts and links .
Cloaking and switching (redirects).
Google Manual Actions: Consequences for Websites
Manual actions are taken by the Google team when a site is suspected of violating Google's spam policy . The consequences can be severe:
Manual action message in Google Search Console.
Loss of ranking in search results.
In extreme cases, complete removal of the page from Google search results .
Google wants to make it clear that reputation abuse is unacceptable. The vk phone number data update on this topic clearly shows that.
Removal from Google index as a result of violations
One of the most severe consequences of violating Google's new policies is the potential for a site to be removed from its index . This means the site will no longer appear in search results. Google is taking strict measures.
Information from Portal X regarding the commencement of enforcement of the website reputation abuse policy, as reported by Barry Schwartz ( @rustybrick):
reputation abuse policySource: https://twitter.com/searchliaison/statu ... 9802643910