Ease of Use
GTM was designed to be accessible to both developers and non-technical users. The intuitive interface allows you to quickly add and modify tags, making it marketer-friendly.
Centralized management
All codes and scripts are managed in one place – in the GTM interface. You don't have to manually edit the site code every time you want to introduce a new tag.
With GTM you avoid duplication and errors in your tracking codes, which improves page load times and minimizes the risk of crashes.
Speed of change implementation
Need to add a new remarketing campaign or set up event tracking? With GTM, these linkedin phone number data changes take just a few minutes.
Advanced Tracking Capabilities
GTM supports advanced scenarios like tracking video events , page scrolls , and thank you page conversions , all without having to write complicated code.
GTM's flexibility and scalability
grows with your business. Whether you run a blog, a small online store, or a large e-commerce platform, GTM will adapt to your needs.
Google Tag Manager is a key tool that saves time, improves efficiency , and enables precise management of tracking tags on websites. In the following sections, you will learn how to get started with GTM and how to fully utilize its potential.
How to install Google Tag Manager on your website?
Installing Google Tag Manager (GTM) is the first step to effectively managing tags on your website. Contrary to appearances, this process is simple and does not require advanced technical knowledge. Below you will find detailed step-by-step instructions on how to install GTM and configure your first container.
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