Writing is an old technique, but content production evolves over time. And there is no doubt that today, more than ever, it is a great strategy to attract the attention of consumers eager for information, products and services. But creating quality and strategic content is not simple, and companies and brands have already realized this.
According to the largest Content Marketing survey in Brazil filipina telegram called Content Trends 2017 , 71% of companies already use content marketing and 29% that have not yet adopted it explained that it is due to lack of time or even available team (38.9%), lack of knowledge of the strategy (31.8%) and lack of budget (16.2%) as impediments to the practice. This year's survey also showed that about 68.9% of companies that do not adopt Content Marketing intend to adopt the strategy.
To help with inspiration, creativity and organization in writing, we have gathered here some tips for writing well. If you need to write a differentiated content, keep following our post.
Select a topic
Before you start writing, you need to think about what you will write, i.e. the central idea of the content and for whom it will be written. Clearly define what you are going to write about, what is the objective of the text to be produced and what will be the best approach so that the content really meets the needs of the reader.
It is even interesting to create a guideline to help guide the writing of the text. From a pre-prepared guideline, the ideas will flow better and consequently the text will have a better cadence. The choice of the topic and the creation of the agenda will also be fundamental to decide the best language to use in the text, for example, if the text will be more formal or informal, more specific or broader.
It is important to remember that if the objective of the text is to solve a consumer's problem, it is important that the topic is directly related to the buying journey. Broader topics should be written for the moment when the consumer is looking for general information about the topic and learning. In a second phase of the journey, the text should focus on guidelines to solve the consumer's problems. In the last phase of the journey, the topics should be aimed at winning over the consumer who already knows about the product and service they need.