Do you need to write a business cover letter for your company, but don't know where to start? Relax! With this checklist, you'll be able to do it with ease!
1. Start by talking about the solution your company offers to the market.
We insist on this a lot on our blog: make it clear to your customer the advantages, benefits and solutions they can expect when interacting with your company .
What pain point do you solve for school principals email list your customer? Why should they choose your solution over your competitors?
Attributes and characteristics are secondary!
2. Create a mini paragraph with “bureaucratic” information
The ideal would be to not even put this, but some people may find it strange.
Today, with so many things to do and analyze, no one wants to waste time finding out how long their company has been in the market, how many employees it has and where the branches are.
For some businesses, this may even be relevant, but avoid information that does not serve to show how your company can help the customer .
3. Use subtitles
It may seem strange to use subheadings in your company's cover letter, but they are excellent elements to guide the reader and help them understand the content of the text .
4. Present a list of relevant clients
If your company's clients are well-known companies in the market, you can and should mention them in your business cover letter.
However, if the list is made up only of unknown companies, it may not add anything to the presentation. Keep this in mind.
5. Add testimonials
It is always a good idea to include testimonials from satisfied customers. It is also a good option for companies that do not have well-known customers in the market.
6. Relevant and interesting facts
Saying things like: “ We have already financed more than 1 billion in loans for small businesses ” is much more interesting than saying: “ We have been in the market for 20 years and have 'x' branches and vast experience ”.
Stick to facts that really impress and use the authority mental trigger to your advantage.
Want to learn more about this? So, read this post: Uncover sales triggers: how to get customer attention and sell more
7. Members’ CV
Displaying the partners' CVs is only necessary in specific segments , such as companies that provide services and where the professional's name is relevant, such as law firms, engineering firms, architecture firms, medical clinics, etc.