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Secure cookies. They will help you send information securely. Third-party cookies. These are used to store information about the website and subsequently launch advertisements both inside and outside of an initial landing page. In fact, these are the cookies that are most interesting when looking for conversions, since this way you will be able to impact the user so that they finally convert. You can find more information on this subject in the following infographic. It dates back to 2013, but the legal situation maintains the current graphic for knowing what to do with cookies: what to do with cookies The potential of retargeting to optimize third-party cookies Retargeting is an online advertising model that seeks to bring users who once showed interest in a website back to it. It is a subtle way of reminding them that you exist and that you can meet their needs while they are browsing outside your digital domains.


Its operation begins with the installation of a sports betting email lists cookie that will mark the visitor. From there, tracking begins. Retargeting will help you, for example, to get a user who has abandoned their shopping cart to come back and finish the process. That is why the retargeting technique, or remarketing as Google calls it, is essential as a second chance to create conversions . Normally, good retargeting practices consist of launching impacts in stages and not overwhelming the recipient of the advertising creatives. Once they become saturated, it will be of no use. Sending the right and necessary messages is the main key to success with retargeting. The best way to get the most out of cookies is to use platforms that work with them 100% . That is, they don't focus solely on your website, but rather use cookies on more channels.