What should optimizers and copywriters do?

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Main wishes:

Full disclosure of the topic = longreads, guides and manuals will be ranked higher.
Analyze the statistics of search queries that were used to visit and search suggestions. Yes, there are also low-frequency and low-frequency phrases bulgaria telegram database that are not found in other statistics systems. Add them to the content.
More UGC on the site. If users create content, it will rank well for queries that match the topic. Q&A blogs, FAQs — similarly.
Analyze internal search logs and create content for queries found there.
First of all, analyze the optimization of the mobile version of the site and only then the desktop version.
The material is translated and adapted based on the article "Understanding searches better than ever before". Author Pandu Nayak. Translation and adaptation are done by "Pixel Tools".Marketing Monsters About SEO in 2019
Serious UK marketing agency Zazzle Media recently published a report on the topic: “ The State of SEO in 2019 ”. The report is the results of a survey of marketers who work inside companies such as Disney, MoneySuperMarket, RAC, Oxfam, AO.com, Lastminute and others.



Office of the agency "Zazzle Media"

The survey found that most marketers at leading companies around the world believe that search engine optimization is more important than ever before. However, the study also found that SEO accounts for only 22% of total marketing investment.

It is interesting that 85% of respondents in 2019 considered methods of promoting goods or services online through search engine optimization to be effective, while in 2018, 79% agreed in their positive assessment. Low costs for SEO, according to 61% of respondents, are explained by a general lack of marketing expenses.

Respondents were also asked how easy it is for them to adapt to changes in search algorithms. Most respondents said that adapting to the new conditions does not cause serious difficulties. Thus, for 10% it is “very easy” , for 35% “easy” , 41% admitted that they experience “minor difficulties” and only 10% consider it “difficult” to adapt to the new rules.