How to assign a region to a site in Yandex

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You can check whether the promoted landing pages of the site pass the mobile-friendliness test in the Yandex Webmaster or Google Search Console services.


Result of the adaptation check in the Google Search Console service
Usually, an SEO specialist checks the adaptability of the promoted pages once before starting work on guessing the search engine algorithm and upgrading the site to it. When the check is done, the site geography is set up .

- Evgeny Letov
Factor 5. Geography
In 2009, Yandex decided to make life easier for users. Before 2009, to get local sites, people had to write "query + city" or check the "Search in Yekaterinburg" box.


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After the spring of that year, the search algorithm learned to recognize search queries without the city prefix, for which local regional sites should be shown. For example, for the query "sushi delivery" or "plastic window repair price" it is obvious that the results should include sites from the buyer's city.


Mechanism for accounting of user geolocation
Search engines take into account the user's location or rich people phone number data for some types of search queries. Therefore, the search engine optimizer must somehow inform the algorithm in which city the company that owns the site is located.

You can set up a site region by quoting the city name in the texts on landing pages, registering with the Yandex Business service, the Yandex Webmaster service, or creating regional subdomains.

When the search engine assigns a region to the site, when building results for users from this region, the site will receive a bonus in positions and will be in the visibility zone. The region setting needs to be done once. The region is set up, time to improve the commercial attractiveness of the pages .

- Evgeny Letov

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How to check the region of a site in Yandex
Factor 6. Commercial factors
When analyzing a site, the search engine determines the type of landing page - whether it is an informational page or a page where you can buy a product. Informational pages are articles, and commercial pages are product cards, categories, filter pages, and main pages.

In 2011, Yandex announced that its search algorithm had learned to take into account the convenience of a site from a sales perspective.

In order for the user to satisfy his need to buy a product, the company must be "facing" the buyer. In the language of search algorithms, this means that if the site and landing pages have:

Prices for goods or services
Product availability status
Delivery speed information
Information about payment options