involves adjusting the budget

[mdmarouf988]

Cross Listing Co., Ltd. provides optimal advertising planning based on the knowledge gained from advertising operations in various industries and business formats, regardless of whether they are BtoC or BtoB. Please feel free to contact us if you have any problems with advertising operations or digital marketing.
⇒ Click here to download the service introduction document

A guide that explains the steps to set up and operate effective listing ads. Recommended for those who want to improve the ranking of their ads and maximize their results. Download is free. ⇒Click here to download the explanatory materials

Operate and optimize to maximize results
It is important to maximize the effectiveness of listing ads through ongoing operation and optimization rather than placing them once. By analyzing advertising data and making repeated improvements, you can achieve higher conversion rates and cost-effectiveness. In this chapter, we will explain specific operation and optimization methods to maximize results.

Understand key metrics and analyze data
When managing your listing ads, it is important to regularly check the following key KPIs:

Click-Through Rate (CTR)
This indicates how many times an ad is displayed and how many of those times it is clicked. If the CTR is low, you need to improve your ad copy or keywords.

Conversion Rate (CVR)
This indicates how many of the users who clicked on the ad achieved their goal (purchase, inquiry, etc.).

Cost Per Click (CPC)
This is the cost per click. If it is too high, consider adjusting your bid ghana whatsapp number database or keywords.

Return on Ad Spend (ROAS)
This indicates how much revenue you have earned from your advertising costs.

For example, if your CTR is high but your CVR is low, your ad copy may be attractive but your landing page may not be optimized. In this case, you should improve your landing page. On the other hand, if your CTR is low, you should review your ad copy and targeting settings.

Keyword optimization
After the launch, we will identify low-performing keywords and take the following measures:

High-Performing Keywords: Increase your budget for keywords with high click-through rates and conversion rates.
Low-Performing Keywords: Remove or adjust bids on keywords that don't generate many clicks or conversions.
In addition, you can prevent unnecessary clicks by using negative keywords (settings to exclude unnecessary search words). For example, by excluding search words such as "free" and "word of mouth", you can reduce clicks from users with low purchase intent.