In view of the popularity of social media and blogs

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[17] The most common practice is to identify it through low-key labels, such as “ advertisements ”, “ advertisements ”, “ promotion ”, “ Sponsor ”, “ Special <Partner TA. The bottom of the advertisement. The general trend in such measures is to mention the brand name of the sponsor, such as “ promoted by [ brand ]”, “ sponsored by [ brand ] or ” by “ brand [ presentation]18] Because the disclosure language （ chosen by the publisher is the wording ） used to identify native advertising, these may vary greatly.


the Federal Trade Commission specially issued the 《 endorsement guide 》 to raise lawyer database consumers' awareness of the endorsements and recommendations in advertising. [20] The American Magazine Editors Association issued an updated guide reiterating that publishers need to distinguish between editorial content and advertising content. The ASME method recommends the use of two labels to disclose commercial sponsorship and visual evidence in content to help users distinguish between primary and editorial advertisements.


A study published by researchers at the University of California found that even labeled primary advertisements would deceive about A quarter of the survey subjects. In this study, 27% of the respondents believed that journalists or editors had written editorial advertisements for diet pills, despite the existence of “ sponsored content ” label. Since the Federal Trade Commission can sue for misleading the majority of consumers, the author concludes that many local advertising activities may be deceptive under federal law.