Benefits of including videos in email campaigns

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3.- Strengthen the engagement of your contacts One of the constant struggles is to increase subscriber engagement, to build loyalty and, if possible, to turn them into brand advocates. Obviously, the benefits of including videos in email campaigns are so many that you can use them for any strategy. But don't be mistaken. This doesn't mean that you should replace your traditional strategies with videos from now on. But it is advisable that you opt for this type of content if you are not getting the engagement you want.


Or if you don't have a high CTR rate. Creating a video is not an easy task. You can create several, but keep in mind that what you are interested in is releasing quality content. Therefore, don't settle for canadian hospitals email list just anything. Follow good practices to create video content that converts. And make sure you couldn't have done it better. 4.- The power of differentiation The power of differentiation Achieving success with an email marketing campaign is not easy. For starters, in the inbox you are fighting with dozens of brands to be able to stand out from the subject line.


At that point you must do everything possible to make your email have that something that manages to capture the user's attention and push them to open it. But what happens when they do? What if they open your email and find it's more of the same? You need to provide value in every sense. One of the benefits of including videos in email campaigns is that it will provide you with that value. It will make you stand out from the competition. And, because of that, you will be top of mind for those who consume your content.