Frequently Asked Questions about ROAS

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What is Pay Per Click?
Pay-per-click is a billing system in which the fee is determined by the number of times a user clicks on a listing ad you have placed. There is no cost if your ad is simply displayed in a user's search results.

What is the auction system?
The auction system, which determines the cost per click, involves purchasing the right to display an ad to users who search for a certain keyword through an auction.

There is a set number of placement ad slots that can be placed for one keyword. To place an ad for the keyword you want, you must beat your rivals in an auction and obtain the right to place the ad.

For example, if you want to place a listing ad targeting users who search for "recommended home builders," you will need to set a higher price than your rivals who also want to advertise for "recommended home builders."

In the auction system, a minimum bid price is set for each keyword. If you want to place a listing ad for "recommended house builders," you must bid at least the minimum bid price set for this keyword, and also bid higher than your rivals.

The minimum bid price varies depending on the keyword, and the bigger the keyword with a france whatsapp number database
high search volume or the more competitive the keyword is, the higher the bid price will be.

For more information on how to run a listing ad, please refer to the following article:

How to do listing ads! Explaining the basics that people in charge should read first
2022.01.25
How to do listing ads! Explaining the basics that people in charge should read first
Listing ads are ads that are displayed in conjunction with users' search keywords. Because they are displayed in a prominent location on the search results screen, you can increase your conversion rate in less time than if you were to rank high in organic searches. To place a listing ad, you must write your ad copy according to the rules set by the search engine you want to advertise on...