Do you know what changes to make to your landing page?

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And, most importantly, how you will test those changes. Next, you need to be clear on how to apply those improvements to your particular website. You already know that the best recommendation in these cases is to test everything using A/B testing. 5.- Are you sure that your target understands the benefits of your product or service? Perfect landing page examples: Classpass During the purchasing process, users are not as interested in aspects such as the functionality of your product, or whether it is more or less attractive. What really pushes users to convert is knowing what your product or service can do for them, how it can make their life easier.


And this translates into advantages and benefits. In other words, you must achieve a balance between the visual factors that accompany the offer and play with the content in such a way that the user hospitals email list believes that your brand will really solve their problems in the best way. Your value proposition must be well thought out. Look at the landing page in the image. From the very beginning, the customer knows what they gain by registering. This is the first advantage that will bring them one step closer to conversion. A customer is looking for convenience and solutions.


And your value proposition must cover both aspects. 6.- Do you know what your users' shopping experience is like? Taking care of the customer experience To know what to do if your conversion rate drops, it is essential that you understand that the shopping experience must be designed to encourage conversion . Imagine you run Facebook ads to get your followers to click on a link you share and buy a certain product. But the moment they click on the link, they end up on your home page instead of a specific landing page. How many of those users do you think will start wasting time searching for that product and then buy it? Also, you can't forget that 9 out of 10 users have used a smartphone at some point in the purchasing process , according to IAB .