Here's how to listen effectively: Use conversation

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intelligence tools: At Aura, we used Gong to analyze customer conversations. It helps us identify common problems and topics, offering insights into customers' interests. Conduct customer interviews: Our teams regularly engage with customers through interviews and product research. These interactions are crucial for understanding their needs and challenges. Explore online communities: Check platforms where potential customers hang out, such as Reddit, Quora, and niche forums. These are excellent for spotting trending topics among your target audience.


After gathering potential topics from these sources, ve australia whatsapp number data rify the search volume with Moz Keyword Explorer. Topics with substantial search volume indicate relevance and demand, making them ideal for your content strategy. Get started with a 30-day free trial of Moz Pro. 5. Explore emerging topics Staying ahead of the curve in your content strategy means exploring emerging topics. Here's how you can uncover these hidden gems: Use Google Trends Google Trends is an invaluable tool for spotting trending keyword opportunities and identifying patterns and seasonal trends.




For example, we used Google Trends at Aura to confirm the need for yearly updates to our article on 'Christmas scams' based on its growing popularity. Image showing google trend for Christmas scams Target zero-volume keywords Don’t overlook keywords with low or zero search volume, as they can lead to untapped niches. Benefits include: Less competition: SEOs often ignore these keywords because they assume no one is searching for them, making ranking easier. Potential traffic: About 15% of Google queries are new, representing a significant traffic opportunity.