To organize sales via YouTube, you need to connect paid services. Here, advertisements that match the topic of the video are most suitable. An alternative method, although more mailing address example philippines expensive, is to produce an advertising video and then insert it into the main video. At the same time, it can also be broadcast on TV.
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SERM: Promotion through Reputation Management
As research confirms, when choosing a product or service, users first of all pay attention to reviews on the Internet. If an organization does not pay attention to Internet promotion at all, then at least it should find out the opinion of consumers. Often, information about a company is entered into free catalogs where reviews are published without its participation.
Lack of control inevitably leads to the accumulation of negative reviews - not necessarily true, and dishonest competitors may well have a hand in them.
If you delete such reviews, you can seriously damage your reputation. It would be right to leave a comment under each review. Then users will understand that you care about them and will change their opinion of you for the better.
In any case, it is necessary to be tactful - do not forget that your messages are read by many potential buyers.
In the online space, SERM plays a bigger role than PR. Large companies use the services of a separate specialist who evaluates the perception of the brand by users and promotes products by responding to reviews.
Collaboration with influencers
The peculiarity of human consciousness is that advertising information often does not reach the user. To influence a potential client, it is necessary to make him an offer during a personal conversation.
People are much more inclined to trust the advice of friends and acquaintances. There is no need to attract a world celebrity to present a company. A much better result for a smaller amount is achieved by turning to an influential person from a specific field, say, a famous blogger.
Collaboration with influencers
Source: shutterstock.com
At the same time, there is no need to publish articles or photos on his page - let him directly encourage subscribers to buy the company's products. Honest reviews often captivate users, even if they report minor flaws.