How we got 224 conversions for 58₽ in 2 months for a car dealer
Case
Case
Cases on Direct
Cases on Direct
Trends
Trends
Evgeniy Letov
In the case we tell how, in the conditions of an overheated Yandex Direct auction, they found a new way to get targeted leads for a car dealer at 10 times cheaper
Content
Chery car dealer wants more leads and cheaper prices
How we found the solution
The car dealer card advertises a competitor
What was done for the Chery car dealership on Yandex Maps
In 2 months we got to the 1st place in search results
80 ₽ and 58 ₽ - are these good or bad values?
Can we do this?
Chery car dealer wants more leads and cheaper prices
sells cars in a showroom in bc data china phone number and through a website
provides car maintenance services
We have been promoting a car dealership website in Yandex Direct since autumn 2022. We have made and verified the necessary basic settings. We have connected different campaigns: Search, YAN, Retargeting, etc. This is important to hook the user everywhere and not give a chance to competitors.
The system works. The results are at the market level. But both the client and we want something breakthrough. Even more targeted leads. At an even lower cost.
It's easy to say. In reality, as always, there are difficulties. China is rapidly capturing the Russian market. The competition in the niche is huge. The Yandex Direct auction is overheated.
In conditions of fierce competition, it is impossible to drop the cost of a target action in Direct below 700–1,000 ₽.