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In order for the Violetta hair salon to continue to successfully exist on the market and at the same time increase its competitiveness, the owner must first complete the essential tasks, namely: Increase the range of services provided. Reduce production costs. Conduct marketing activities. Secondary tasks include: Use technological innovations and skills to offer new services. Prepare production in a comprehensive manner for possible rapid growth as market demand increases. Increased investment in upgrading production technologies.

methods of definition and pitfalls Read more And finally, tasks of the third degree of twitter database importance: To meet the growing needs of customers and suppliers due to the introduction of European and global standardization and certification to the market. Monitor trends in consumer demand and preferences. 4 Common Mistakes in Conducting a SWOT Analysis Lack of actual indicators The main analytical error is the lack of figures – actual indicators of a particular parameter.


Only intuitive information is entered into the SWOT table columns, without specific data. For example, column S (strengths) often contains the phrase “high popularity of the trademark”. How high, how was the popularity measured, what was it compared to? The following data could be cited: "Research has shown that 90% of the population knows the brand, of which 50% choose it over other products. Consequently, the conversion rate is 55.6%. The closest competitor has a coefficient of 50%.